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Driving cross-functional success for a home care software launch
Leading a comprehensive, strategic, and process-driven go-to-market laid groundwork for stand-out positioning and strong brand equity.
Strategy Go-to-market Positioning Messaging Content Campaigns Sales enablement Research Creative management
Differentiating and engaging with a regimen of thought leadership
Strategically targeting personas, we used high-quality content and campaigns to retain clients, increase product use, boost utilization of self-help resources, and nurture home health software leads.
Strategy Sales enablement Creative management Content Campaigns
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