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Marketing projects

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Yoga trainer spots a studio class participant on an aerial yoga move while her husband watches
Crafting a fit-for-success go-to-market for studio software

Thorough research, a compelling plan, and refined messaging informed a strategy to convert sales and strengthen brand impact.

Strategy Go-to-market Positioning Messaging Content Campaigns Sales enablement Research Creative management
Nurse completing home health documentation at the office
Powering product brand awareness using organic marketing

Employing creative campaign strategies across owned channels resulted in client adoption of our innovative staffing solution.

Strategy Content Campaigns Sales enablement Creative management
Group of teenage friends picnicking on a sunny day in a field
Introducing an influencer marketing strategy for app user growth

Researching and testing influencer marketing enabled creation of detailed recommendations anticipated to yield 1.8x to 8x higher effectiveness than traditional paid social media ads.

Research Strategy Content
Caregiver helping an elderly client safely transfer out of the shower
Driving cross-functional success for a home care software launch

Leading a comprehensive, strategic, and process-driven go-to-market laid groundwork for stand-out positioning and strong brand equity.

Strategy Go-to-market Positioning Messaging Content Campaigns Sales enablement Research Creative management
Physical therapist assisting an elderly patient with a walker on the driveway of his home
Differentiating and engaging with a regimen of thought leadership

Strategically targeting personas, we used high-quality content and campaigns to retain clients, increase product use, boost utilization of self-help resources, and nurture home health software leads.

Strategy Sales enablement Creative management Content Campaigns
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