Goals
Increase familiarity with our new staffing product and boost product use among existing home health client agencies and nurses.
Results
5,000
5,000
case study views
I drove nearly 5,000 case study views in six months by writing and distributing the first downloadable client case study featured in the nationwide product launch press release.
500
referral link clicks
I obtained 566 app referral link clicks within one month by using referral campaigns targeting active clinicians with "Share the love" messaging on owned channels.
1st place
industry award
I designed and launched the first Clinician of the Year awards showcasing excellent clinicians using our product, garnering a first place Aging Media Network Aspect Award.
Project content
How it was done
Strategy:
Introduced clients to our multi-sided marketplace, which matches in-home patient visits with local clinicians, using thought leadership education
Drove word of mouth and organic growth in novel ways by creating referral campaigns, the Clinician of the Year awards, and a nationwide launch press release featuring a client case study
Creative management:
Led cross-functional execution to ensure a timely release and high-quality content by working with our communications, creative, and marketing teams to develop internal training presentations as well as external landing pages, ads, videos, emails, social media graphics, and more
